Australia & New Zealand Label Supply Services

How does Amazon Transparency work?

Transparency is an anti-counterfeit solution that helps identify individual units and prevent counterfeit items from reaching customers. Brand owners register their individual products with Amazon, and each item is allocated a unique barcode. Amazon will scan Transparency codes prior to shipping to ensure only authentic products are dispatched. Customers can also verify products via the Transparency App upon receipt, regardless of where they were purchased from (Amazon or another outlet).

Once the code is scanned on the Transparency App, unit-level information will be displayed if the product is identified as authentic. Brand owners can add more data to the product information displayed, including manufacturing date and place, ingredients or other details. Only Amazon owns the record of every code generated and associated product information.

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Benefits for Retailers and Brand Owners

Protect

Protect your brand name by promoting products tagged with Transparency anti-counterfeit labels.

Inform

Provide Amazon Transparency labels encoded with additional product information.

Integrate

Integrate Transparency codes into custom packaging, by using the Peacocks design service options.

Trust

Build consumer trust with authenticated products.

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Consumers enjoy...

Easy product authentication – consumers can validate the authenticity of products using the Amazon Shopping app or the Transparency app – available on the Apple App store or the Google Play Store.

What else can Transparency do for your products?

Eliminate products being sold on websites that are NOT part of your supply chain.

Brand protection & brand identity: differentiate your products from similar products sold online.

Minimise refunds for counterfeit products (for example, customers returning products purchased online can be easily verified).

Online reviews – consumers purchasing and giving reviews on authentic products, purchased from your approved channels.

Order Labels

Simple as 1-2-3

How do I get Transparency labels for my products?

Follow these simple steps to get your Transparency labels. Feel free to email us at any time if you have any questions.

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1 Select your required labels

With several Transparency labels available to meet your needs, cycle through and select the appropriate labels for your use. You can also see the total cost before adding to your order.

2 Sign In or Sign Up

If you are new to Transparency, simply sign up, or if you are a returning customer, just log in, add the required details and you are ready to go. You can also authorise Peacock Bros. to request codes automatically, just click check box on customer information screen.

3 Submit your order!

Once submitted, a Peacock Bros. representative will be in touch to confirm your order, it's as simple as that!

Get Started

Frequently Asked Questions

Where do you ship to?

Primarily we ship to Australia, New Zealand and the surrounding Pacific Islands, but essentially we can ship anywhere.

How quickly can I get my labels?

Stock Transparency labels L003 to L006 can be printed and shipped within 3-5 working days. If you need full colour prime product labels, please contact us for assistance.

Can you provide Transparency garment and care labels for fashion and clothing brands?

Yes, we can provide both removable non residue labels for clothing or sew in care labels.

Can you provide case labels and verification solution for supply chain tracking?

Yes, we can provide case labels and pallet labels that can be used for verification before products get assigned on to retail shelves.

How much do labels cost?

Label cost varies based on quantity ordered. Minimum order is 1000 labels for Standard GTIN or Non GTIN styles. Refer to calculator for pricing. Full colour digital prime product and sachet labels will be quoted based on individual designs.